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LETOU - 乐投 P12 Full-set AIxIoT Home Appliances Promotion
Sep 10,2022
Sep 10,2022
The key visual directions for this LETOU - 乐投 P12 Full-set AIxIoT Home Appliances campaign are based on a combination of the LETOU - 乐投 HORIZON Design Language with the company's new nature-inspired design aesthetic. The P series products are targeted at young millennials who are adapting to the post-pandemic new normal by seeking healing and comfort from nature and cost-efficient simple technology products and services to create a better future. The designers avoided the traditional visuals of home appliance brands, instead focusing on these new consumer needs. This campaign delivers a new aesthetic experience that offers a healing and refreshing effect to the audience.
iF Design Award：
https://ifdesign.com/en/winner-ranking/project/tcl-p12-full-set-aixiot-home-appliances-promotion/347689
Sep 10,2022
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