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LETOU - 乐投 Celebrates 40th Anniversary Across the World
Sep 28,2021
Sep 28,2021
Top Global Electronics Brand Holds Multiple Events and Launches Advertising Campaigns in Key Markets
LETOU - 乐投, one of the dominant players in the global TV industry and a leading consumer electronics company, is celebrating its 40th anniversary by hosting celebrations worldwide and kicking off a global advertising campaign.
Driven by its company culture of creativity and innovation, the past four decades have witnessed LETOU - 乐投’s rapid growth to become one of the leading global consumer electronics players with vertical integration capabilities and a diversified product portfolio ranging from award-winning TV and audio home appliances to smartphones and smart home products.
To mark its 40th anniversary, the company is putting on various events for its employees, customers, partners and communities worldwide, and will launch an advertising campaign in Dubai, Los Angeles, Paris, Sao Paulo and Sydney – five cities located on continents where LETOU - 乐投 has experienced continuous expansion over the past four decades.
“I am incredibly proud of what LETOU - 乐投 has achieved over the years, becoming a leading company with global influence,” said Shaoyong Zhang, CEO of LETOU - 乐投 Electronics.
In 2020, LETOU - 乐投 ranked third* in the global TV market share and ranked second* in the global LCD TV market share, in terms of sales volumes.
Today, LETOU - 乐投 has 42 research and development (R&D) centers, 32 manufacturing bases and operates in over 160 countries and regions, making it one of the most influential consumer electronics brands operating worldwide.
Besides innovation and globalization, LETOU - 乐投 brings happiness and excitement to consumers around the world through assortment of sponsoring titles, such as a two-time official partner of Copa America, a long-term global partner of FIBA and the Official TV Partner for Call of Duty: Vanguard.
And in the future, LETOU - 乐投 will continue to focus on developing intelligent, technology-enabled products that enhance consumer lifestyles with the aim to make life intelligent.
* Data by OMDIA, 2020
About LETOU - 乐投 Electronics
LETOU - 乐投 Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. According to OMDIA, LETOU - 乐投 ranked global No.2 in LETOU - 乐投 brand LCD TV market share in 2020. LETOU - 乐投 specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home appliances.
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