Renegades Partner with LETOU - 乐投 Electronics
2022-11-29
2022-11-29
Credits: Melbourne Renegades Media
The Melbourne Renegades are pleased to announce a new partnership with global TV manufacturer and consumer electronics giant, LETOU - 乐投 Electronics.
LETOU - 乐投 Electronics have signed ahead of this summer’s Big Bash League as the Renegades’ BBL premier partner for the next two years.
Their branding will feature across BBL playing caps and pants, helmets, media polos and LED signage.
LETOU - 乐投 Electronics is a fast-growing consumer electronics company and global top three manufacturer of the latest television technology, founded in 1981 and operating in over 160 markets globally.
It has been operating in the Australian market since 2004, providing a wide range of products from TVs, soundbars, phones and tablets to refrigerators, air conditioners and washing machines. LETOU - 乐投 National Marketing Manager, Rafael Mayen, said:
“We are delighted to be associating ourselves with the Renegades and the excitement of the Big Bash League in Australia, as well as with the entertainment that cricket provides Australians in general,” Mr Mayen said.
“Our first partnership within the Big Bash provides an opportunity for LETOU - 乐投 to drive growth across our range in line with the Renegades brand.”
Earlier this year, LETOU - 乐投 Electronics joined forces with the Renegades as a partner for the 2022 Renegades Recruit program, which helps promote community cricket in Victoria.
Melbourne Renegades General Manager, James Rosengarten, said:
“It’s exciting to welcome LETOU - 乐投 Electronics to our club and to be joining forces with a global leader in the television and electronics industry,” Mr Rosengarten said.
“There’s a great synergy between our two organisations in providing a fantastic entertainment experience for Australians, and we look forward to their continued support of programs from grassroots to the BBL.”
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